IMPACT OF OVERCONFIDENCE AND SELF-ATTRIBUTION BIAS ON INVESTMENT DECISION OF INDIVIDUAL INVESTORS: LITERATURE REVIEW
For quite a while everybody believed that the customary account hypothesis is right since it expresses that financial specialists comprehend discerning reasoning and settle on intentional choices dependent on the utilization of various methodologies or monetary models. In any case, after various examinations, it was discovered that human choices frequently rely upon their inclination, convictions, and propensities, mental or enthusiastic predispositions that are profoundly established in one's psyche. The BF has started to advance in the wake of gathering a great deal of data in the new field, which explicitly affirms human conduct, which is a logical inconsistency to the conventional account hypothesis. As indicated by Kahneman, (2011) BF is an investigation of how brain science impacts the money related dynamic procedure and monetary markets. As brai